Released:
2023-06-02

Overview:
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

Director:
Matthieu Jaubert

Runtime:
0h 0min

Genre:
Documentary, History

• Cast:
• 
  Thierry Ardisson
  as
  Self
• 
  William Leymergie
  as
  Self (archive footage)
• 
  Alex Métayer
  as
  Self (archive footage)
• 
  Jacques Duby
  as
  Self (archive footage)
• 
  François Berléand
  as
  Self (archive footage)